![]() ![]() His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. (Journal of Social and Clinical Psychology) From the Inside Flap Influence, the classic book on persuasion, explains the psychology of why people say yes-and how to apply these understandings. ![]() (Best Sellers Magazine) The material in Cialdini's Influence is a proverbial gold mine. (Journal of Retailing) This book will strike chords deep in the hearts and psyches of all of us. (Journal of Marketing Research) Influence should be required reading for all business majors. Review For marketers, this book is among the most important books written in the last ten years. ![]()
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